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INTRODUCING KERASTASE’S NEW DISCIPLINE CURL IDEAL LINE

22 Feb 2016, Posted by Joseph Cozza in Store Products, Style Blog
All women with curly hair have one common goal:  disciplined curls with movement. This is the foundation of the Curl Ideal technology. First and foremost is the Cleansing Conditioner which is formulated with cleansing agents that remove impurities in the hair through the hydrophilic pole. Your hair will feel clean and light afterwards. The product does not contain any sulfates or silicone. Instead it is 75% conditioning agents to preserve curls from friction. That makes for a different type of lather that is creamier than a classic Kerastase Bain shampoo product.
Why is the cleansing conditioner better than a classic shampoo? Because it will gently wash and nourish your hair in one step. The texture limits friction to ease hair damaging and tangling in curly hair that is naturally fragile.
Due to the nature of its light lather, you need more product per shampoo to ensure the entire scalp is covered which is why the bottle is bigger. A pump makes dispensing the product easier and more efficient.
The new Oleo-Curl in this line is now enriched with the Pro-Keratine Creme and Hydrolyzed Elastin for even better curl definition and fluidity.
SHOW OFF AND SHARE YOUR CURLS!


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